Alexa Llerenas
Always curious
Collaborative by nature
Storyteller at heart
About
I’m a multidisciplinary graphic designer based in the Bay Area, working across visual systems, storytelling, and identity. I approach each project with curiosity, treating research as a starting point and experimentation as a way to uncover unexpected solutions. I’m drawn to the relationship between structure and expression, using design to organize information, communicate stories, and create moments of connection.
Design Process
- Listen | Understand people, context, and problem.
- Investigate | Foundation of visual decisions.
- Translate
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Complex ideas into clear visual language.
- Refine
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Iterate, question, and edit.
Contact Me
itsalellere@gmail.com
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Cultural Storytelling
Vida Frágil is a visual campaign that raises awareness about Mexico’s endangered species and disappearing habitats. The campaign is created for StoryCorps as a tool for advocacy.
Through posters, a brochure, and a 3D installation, the project uses design to tell a cultural and ecological story to inspire action to protect what’s at risk.
1. Content Map
This map outlines the key themes, goals, and visual language of the Vida Frágil campaign. It served as the foundation for design decisions, connecting ecological data, cultural context, and storytelling strategies to guide the project’s direction.
2. Poster Series
Three posters highlight endangered species from different ecological regions of Mexico. Each design uses bold imagery and minimal text to emphasize the urgency of species loss while creating an emotional connection to the ecological issues surrounding them.
Below are early explorations and illustrations based on ideas of visual and material culture. One of the initial concepts explored the idea of “unraveling” as a metaphor for species endangerment and the gradual disappearance of wildlife. The two explorations on the left draw from the visual language of Otomí embroidery, also known as Tenango, used as a starting point for representing the loss of biodiversity.
Posters in Context
3. Brochure
Brochure design echoes the poster visuals through geometric die-cuts, replacing the burning effect with a tactile, layered interpretation. The content was shaped by prior research from the content map, grounding the visuals in scientific and cultural context.
4. Installation
This triangular installation extends the project’s geometric style and illustrations. Woven textiles and reclaimed wood highlight sustainability while offering shelter, echoing how habitats protect endangered species. Two benches invite reflection; the larger displays the title Vida Frágil and a call to action. Intended for Jessie Square in front of the future Mexican Museum in San Francisco.